Deude brand story

There is a picturesque Dayou Township in the southwest of Shicheng County, Jiangxi Province, where green ecology has been passed down from generation to generation. In 2005, young people carrying dreams here walked out of this green ecological land and went to various parts of the country to seek development opportunities. They who have developed a natural and healthy diet since childhood have found that their daily routine is in the morning, and breakfast is crucial for human health. Grasp pancakes are nutritious, convenient, and fast, providing a comprehensive solution for busy office workers.
So, these young people with dreams began to invest in building factories, incorporating green, natural, and organic concepts into them. After years of hard work, we have established 50-60 production-oriented enterprises throughout the country. With the rapid development of the industry and the intensification of market competition, the industry has been greatly impacted. Mr. Xiong Chuanjin, the then president of the Yangtze River Delta Shicheng Chamber of Commerce, recognized the crisis and the necessity of industrial integration, and called on everyone to integrate resources and develop together. Everyone responded one after another, because the vast majority of entrepreneurs come from Dayou Township in Shicheng County, so they were named "Dayouda" or "Deude", symbolizing common development and working together to make enterprises from Dayou Township bigger and stronger!

Legend begins with the big world in heart!

In 2000, Mr. Xiong Chuanjin started his jewelry business alone from scratch, by virtue of the Hakkas' spirit of bravery and perseverance, morality and justice, and a sharp sense of business.

In 2010, Mr. Xiong found the huge business opportunity in the pastry industry. He decided to invest the pastry business and make a bigger market. The Deude Group was inspired by Mr. Xiong's hometown -- Dayou Village of Shicheng County in the Jiangxi Province. Under Mr. Xiong's leadership, the company strategically distributed its business throughout the country in the beginning. It led the pastry industry from the decentralized management to standardized production and scaled development.